STANLEY
STANLEY
BARBIE™ X STANLEY
Objective
PROMOTE THE BARBIE™ X STANLEY LEGENDS TOUR AND CELEBRATE BARBIE’S 65TH ANNIVERSARY.
Campaign
THE CAMPAIGN FEATURED A VARIETY OF FORMATS, INCLUDING STATIC AND DIGITAL BILLBOARDS, MALL SCREENS, AND DIGITAL KIOSKS ACROSS LOS ANGELES, HOUSTON, NEW YORK, AND LONDON. THE VISUALS, CELEBRATING BARBIE’S LEGACY AND MODERN REINVENTIONS, CAPTIVATED AUDIENCES IN THESE BUSTLING CITIES.
Results
THE INITIATIVE DROVE SIGNIFICANT EXPOSURE, SOLD OUT THE EXCLUSIVE COLLECTION, AND SUCCESSFULLY ATTRACTED VISITORS TO THE POP-UP EVENTS.
Key Facts
Formats
DIGITAL & STATIC BILLBOARDS
Markets
LOS ANGELES
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Case Studies
