AMAZON MUSIC
AMAZON MUSIC
rosalia’s bubble gum mural
Objective
CREATE BUZZ AND FAN ENGAGEMENT FOR ROSALÍA’S “BIZCOCHITO (REMIX)” THROUGH AN IMMERSIVE, INTERACTIVE EXPERIENCE.
Campaign
THE ACTIVATION FEATURED A HAND-PAINTED MURAL, AN INTERACTIVE GUM WALL, AND A CANDY CART WITH ROSALÍA-BRANDED BUBBLE GUM AND MERCH. FANS COULD CONTRIBUTE TO THE MURAL BY ADDING GUM AND INTERACT WITH AN AUGMENTED REALITY EXPERIENCE TRIGGERED BY SCANNING A QR CODE IN THE MURAL, ALLOWING THEM TO ENGAGE WITH HER MUSIC IN A FUN, MEMORABLE WAY.
Results
THE CAMPAIGN SUCCESSFULLY SPARKED WIDESPREAD FAN ENGAGEMENT AND EXCITEMENT, BLENDING PHYSICAL AND DIGITAL INTERACTIONS. THE AR EXPERIENCE, COMBINED WITH THE MURAL AND SOCIAL SHARING, CREATED A VIRAL MOMENT THAT AMPLIFIED THE LAUNCH, RESONATING WITH FANS AND BOOSTING THE VISIBILITY OF ROSALÍA'S LATEST RELEASE.
Key Facts
Formats
MURAL
Markets
LOS ANGELES
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