BUMBLE
BUMBLE
COVID-19 CAMPAIGN
Objective
ENCOURAGE SAFE IN-PERSON DATING DURING COVID-19 WITH A PLAYFUL AD CAMPAIGN PROMOTING CONNECTIONS AND REINFORCING HEALTH GUIDELINES.
Campaign
THE CAMPAIGN WAS LAUNCHED IN 15 MAJOR U.S. MARKETS: LOS ANGELES, NEW YORK, CHICAGO, MIAMI, SAN FRANCISCO, BOSTON, SEATTLE, DALLAS, AUSTIN, DETROIT, ATLANTA, BALTIMORE, CHARLOTTE, DENVER, AND NEW ORLEANS. IT REACHED TENS OF MILLIONS OF AMERICANS THROUGH A DIVERSE RANGE OF OUTDOOR FORMATS, INCLUDING BULLETIN, DEDICATED WINDOW, DIGITAL BOAT, KIOSK, PAINTED WALL, POSTER, SPECTACULAR, TRANSIT, AND WALLSCAPE.
Results
THIS NATIONAL CAMPAIGN, EXECUTED DURING A GLOBAL PANDEMIC AND STRINGENT LOCKDOWNS, AMASSED NEARLY 60 MILLION IMPRESSIONS FOR BUMBLE. IT KEPT THE BRAND’S IMAGE AT THE FOREFRONT OF USERS’ MINDS AND LED TO A SIGNIFICANT SPIKE IN APP USAGE ACROSS THE TARGETED MARKETS.
Key Facts
Formats
BILLBOARDS, DEDICATED WINDOW, DIGITAL BOAT, KIOSK, PAINTED WALL, , POSTER, SPECTACULAR, TRANSIT, WALLSCAPE
Markets
LOS ANGELES, NEW YORK, CHICAGO, MIAMI, SAN FRANCISCO, BOSTON, SEATTLE, DALLAS, AUSTIN, DETROIT, ATLANTA, BALTIMORE, CHARLOTTE, DENVER, NEW ORLEANS
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