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Bumble looked to MilkMoney to book an OOH campaign as the brand embarked on a journey towards true intersectional feminism — one that will involve ongoing self-awareness, attention, and evolution, having an uplifting viewpoint on the current world of dating which clearly embodies our brand message even if those moves are imperfect. They wanted to drive competitive differentiation by driving salience and understanding of Bumble’s key differentiator “Make The First Move” in the COVID-19 era - being brave, taking a stand and owning what you want.