AMAZON MUSIC
AMAZON MUSIC
Kendrick Lamar’s “Not Like Us” Single
Objective
GENERATE BRAND AFFINITY AROUND KENDRICK LAMAR’S SOLD-OUT KIA FORUM SHOW AND HIS HIT SINGLE NOT LIKE US.
Campaign
DIGITAL BILLBOARDS AND KIOSKS ACROSS MAJOR U.S. MARKETS AMPLIFIED THE ICONIC GROUP PHOTO FROM KENDRICK LAMAR’S SOLD-OUT KIA FORUM SHOW, CAPTURING A DEFINING MOMENT FOR WEST COAST RAP. FEATURING CELEBRITIES LIKE LEBRON JAMES AND THE WEEKND, THE IMAGE SYMBOLIZED UNITY AND DROVE VIRAL BUZZ.
Results
THIS CAMPAIGN SOLIDIFIED KENDRICK LAMAR’S IMPACT ON THE HIP HOP COMMUNITY AND HIGHLIGHTED AN UNFORGETTABLE CULTURAL MOMENT THAT UNIFIED THE CITY OF LA.
Key Facts
Formats
DIGITAL BILLBOARDS, KIOSKS
Markets
ATLANTA, CHICAGO, LAS VEGAS, LOS ANGELES, MIAMI
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