REPUBLIC RECORDS
REPUBLIC RECORDS
the weeknd’s “hurry up tomorrow” album
Objective
BUILD ANTICIPATION FOR THE WEEKND’S ALBUM HURRY UP TOMORROW.
Campaign
BILLBOARDS AND A DIGITAL SPECTACULAR TOOK OVER ATLANTA, LOS ANGELES, MIAMI, AND NEW YORK TO TEASE THE WEEKND’S UPCOMING ALBUM “HURRY UP TOMORROW.” STRATEGICALLY PLACED IN HIGH-TRAFFIC AREAS, THESE STATIC AND DIGITAL DISPLAYS CREATED A SENSE OF MYSTERY AND EXCITEMENT, DRAWING FANS INTO THE ALBUM’S ERA BEFORE ITS RELEASE. THE TEASER CAMPAIGN SPARKED CONVERSATION BOTH ON THE STREETS AND ONLINE, BUILDING HYPE FOR WHAT’S NEXT.
Results
THE CAMPAIGN'S CREATED INTRIGUE AND EXCITEMENT, CONTRIBUTING TO THE ALBUM'S DEBUT AT NUMBER ONE ON THE BILLBOARD 200 CHART WITH 490,500 ALBUM-EQUIVALENT UNITS SOLD IN ITS FIRST WEEK.
Key Facts
Formats
BILLBOARDS, DIGITAL SPECTACULAR
Markets
ATLANTA, LOS ANGELES, MIAMI, NEW YORK
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