island records
island records
SABRINA CARPENTER’s coachella performance
Objective
AMPLIFY EXCITEMENT FOR SABRINA CARPENTER’S COACHELLA DEBUT.
Campaign
THE CAMPAIGN FEATURED A PROVOCATIVE BILLBOARD WITH THE HEADLINE, “SHE’S GONNA MAKE YOU C ME… TO HER COACHELLA SET. SEE YOU FRIDAY!” PLACED ON THE HIGHLY TRAFFICKED I-10 FREEWAY. WHEN SABRINA SHARED THE BILLBOARD ON INSTAGRAM, THE CAMPAIGN WENT VIRAL, AMPLIFIED BY ROLLING STONE'S REPOST, DRIVING ORGANIC ENGAGEMENT ACROSS SOCIAL PLATFORMS.
Results
42 MILLION SOCIAL MENTIONS DURING COACHELLA’S WEEKEND 1, MAKING SABRINA’S PERFORMANCE THE MOST VIEWED ON YOUTUBE. HER SET WAS NAMED ONE OF THE BEST BY LA TIMES, ROLLING STONE, AND BILLBOARD, DRIVING MASSIVE ONLINE ENGAGEMENT AND MEDIA COVERAGE.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
BILLBOARDS
Markets
PALM SPRINGS
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