savage x fenty
Savage x Fenty
Rihanna’s “Soft N’ Savage” Lingerie
Objective
BOOST BRAND AWARENESS FOR THE DEBUT OF THE SOFT N’ SAVAGE LINGERIE COLLECTION.
Campaign
THE CAMPAIGN SPANNED 200+ AD PLACEMENTS ACROSS MAJOR CITIES LIKE LA, NY, MIAMI, AND LONDON, FEATURING DIGITAL SPECTACULARS, BILLBOARDS, BUS SHELTERS, TAXI WRAPS, AND SCREENS. RIHANNA EMBODIED SAVAGE X FENTY’S FEARLESS, INCLUSIVE SPIRIT, WITH SOFT N’ SAVAGE CELEBRATING SENSUALITY AND STRENGTH.
Results
97 MILLION GLOBAL IMPRESSIONS SHOWCASED ITS REACH AND IMPACT. IT WAS PROVED THAT LUXURY ADVERTISING CAN BE BOLD, INCLUSIVE, AND ACCESSIBLE, ENGAGING DIVERSE AUDIENCES.
Key Facts
Formats
DIGITAL SPECTACULARS, BILLBOARDS, BUS SHELTERS, TAXI WRAPS
Markets
LOS ANGELES, MIAMI, NEW YORK, LONDON
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