818 tequila
818 TEQUILA
818 outpost coachella POP-UP
Objective
DRIVE FOOT TRAFFIC TO THE EXCLUSIVE 818 OUTPOST POP-UP EVENT.
Campaign
FOUR SEQUENTIAL BILLBOARDS FEATURING 818’S CREATIVE WERE SECURED ALONG THE COVETED STRETCH OF I-10 HIGHWAY, LEADING TO THE EXIT OF THE POP-UP EVENT, AS WELL AS COACHELLA AND STAGECOACH.
Results
AFTER KENDALL JENNER SHARED PHOTOS OF THE BILLBOARDS WITH HER 291 MILLION INSTAGRAM FOLLOWERS, COUNTLESS BLOGGERS, INFLUENCERS, AND CELEBRITIES FOLLOWED SUIT, POSTING THEIR OWN PICS AS THEY HEADED TO COACHELLA, GENERATING OVER 100 MILLION ADDITIONAL IMPRESSIONS. COMBINED WITH THE NEARLY 750,000 FESTIVAL-GOERS WHO ENCOUNTERED THESE ICONIC BILLBOARDS, THE IMPRESSIONS HELPED DRIVE TRAFFIC TO THE EVENT AND BOOSTED GENERAL BRAND AWARENESS.
![Tequila 818 (4.8.23) [6312] DRONE_-5.jpg](https://images.squarespace-cdn.com/content/v1/67aa86b1ddd8f33f8b759046/1743034012147-JTGD3RCX9821NTI51D4B/Tequila+818+%284.8.23%29+%5B6312%5D+DRONE_-5.jpg)
![Tequila 818 (4.8.23) [6352] DRONE_-2.jpg](https://images.squarespace-cdn.com/content/v1/67aa86b1ddd8f33f8b759046/1743034012693-KIAYMPKH1RMUJ2137D7F/Tequila+818+%284.8.23%29+%5B6352%5D+DRONE_-2.jpg)
![Tequila 818 (4.8.23) [6792] DRONE_-13.jpg](https://images.squarespace-cdn.com/content/v1/67aa86b1ddd8f33f8b759046/1743034024236-ARWXW33LTVFOEN4FFYSA/Tequila+818+%284.8.23%29+%5B6792%5D+DRONE_-13.jpg)
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Key Facts
Formats
BILLBOARDS
Markets
PALM SPRINGS
“MilkMoney has been an incredible partner to 818 Tequila and Sprinter over the years! Their deep understanding of our vision, combined with their ability to secure standout OOH placements, has helped us drive impact and add value. They’ve always gone above and beyond!”
Chief Marketing Officer
818 TEQUILA & SPRINTER SPIRITS
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