INTERSCOPE RECORDS
INTERSCOPE RECORDS
PINK VENOM FT. BLACKPINK
Objective
DRIVE GLOBAL EXCITEMENT FOR BLACKPINK’S ALBUM RELEASE.
Campaign
THE “LIGHT UP THE PINK” CAMPAIGN FEATURED PROJECTIONS ON 17 LANDMARK LOCATIONS ACROSS NYC, INCLUDING THE BROOKLYN BRIDGE, THE GUGGENHEIM, AND RADIO CITY MUSIC HALL. BLACKPINK LEVERAGED THEIR MASSIVE SOCIAL MEDIA FOLLOWING BY SHARING PROJECTION TIMES AND LOCATIONS WITH FANS, INVITING THEM TO EXPERIENCE THE EVENT IN PERSON. THIS CREATED AN IMMERSIVE EXPERIENCE FOR FANS TO INTERACT WITH THE CAMPAIGN AND THE BRAND.
Results
THE PROJECTIONS GENERATED SIGNIFICANT BUZZ, WITH THE OFFICIAL YOUTUBE VIDEO RECEIVING 8.5M VIEWS. SOCIAL MEDIA ENGAGEMENT AND PRESS COVERAGE FROM BILLBOARD AND ALLKPOP FURTHER AMPLIFIED THE CAMPAIGN, CEMENTING “LIGHT UP THE PINK” AS A HISTORIC MOMENT.
Key Facts
Formats
PROJECTIONS
Markets
NEW YORK
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