MONOGRAM

MONOGRAM

HEADLINES

Objective

CHALLENGE CANNABIS LAWS USING BILLBOARDS, MURALS, AND SPECTACULARS IN LOS ANGELES AND NEW YORK TO SPARK CONVERSATION.

Campaign

BILLBOARDS, MURALS, AND SPECTACULARS IN LOS ANGELES AND NEW YORK SHOWCASED BLACK-AND-WHITE PORTRAITS OF INDIVIDUALS CHARGED WITH CANNABIS-RELATED OFFENSES, PAIRED WITH BOLD STATEMENTS HIGHLIGHTING LEGAL HYPOCRISIES. JAY-Z’S PERSONAL STATEMENT REINFORCED THE CAMPAIGN’S MESSAGE, UNDERSCORING THE REAL-LIFE IMPACT OF OUTDATED CANNABIS LAWS.

Results

THE CAMPAIGN GENERATED OVER 23 MILLION IMPRESSIONS, SPARKING DEBATE AND RAISING AWARENESS ABOUT CANNABIS LAW INEQUALITIES. MONOGRAM POSITIONED ITSELF AS A BRAND ADVOCATING FOR SOCIAL CHANGE, BEYOND JUST OFFERING PRODUCTS.

Key Facts

Formats

MURAL

Markets

LOS ANGELES

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