columbia records
columbia records
Tyler The Creator’s “Chromakopia” Album
Objective
DRIVE AWARENESS FOR THE RELEASE OF TYLER THE CREATOR’S ALBUM CHROMAKOPIA.
Campaign
THE CAMPAIGN SHOWCASED 3D ANIMATRONIC VISUALS ON MASSIVE DIGITAL SCREENS IN HIGH-TRAFFIC LOCATIONS IN LA AND NYC. THE VISUALS, FEATURED THE ALBUM'S GREEN SHIPPING CONTAINERS, CREATING AN IMMERSIVE EXPERIENCE THAT CAPTIVATED AUDIENCES AND SPARKED GLOBAL CONVERSATIONS.
Results
CHROMAKOPIA BECAME ONE OF THE YEAR'S MOST TALKED-ABOUT RELEASES, WITH FANS FLOODING SOCIAL MEDIA WITH UGC FOOTAGE THAT FUELED ITS MOMENTUM. DEBUTING AT #1 ON THE BILLBOARD 200.
Key Facts
Formats
DIGITAL SPECTACULARS
Markets
LOS ANGELES, NEW YORK
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