interscope records
interscope records
THIRTY SECONDS TO MARS’s “america” album
Objective
PROMOTE JARED LETO’S BAND’S FIFTH ALBUM.
Campaign
TEASER VISUALS DESIGNED BY LETO WERE PLACED ON BILLBOARDS ALONG SUNSET BOULEVARD, WITH THE ADDED TWIST OF A DOUBLE-DECKER BUS WRAPPED IN ALBUM BRANDING. THE BUS, CARRYING A CHOIR, TOURED FROM BILLBOARD TO BILLBOARD, HOSTING SURPRISE CONCERTS THAT GAINED WIDESPREAD MEDIA ATTENTION.
Results
THE CAMPAIGN GENERATED GLOBAL TRENDS ON INSTAGRAM AND TWITTER, EFFECTIVELY SHOWCASING HOW TRADITIONAL OUTDOOR ADVERTISING CAN DRIVE SIGNIFICANT DIGITAL BUZZ AND AMPLIFY THE ALBUM’S REACH.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
BULLETIN, TRANSIT, WILD POSTING
Markets
LOS ANGELES, NEW YORK
“Milkmoney delivered a campaign that felt like no other outdoor campaign we’d done before at Interscope. Their ability to deliver on-demand options across the country enabled us to run a highly visible and shareable advertising campaign that also worked with our budget."
SVP of Marketing
INTERSCOPE RECORDS
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