FANATICS
FANATICS
MERCH MADNESS
Objective
TO EXPAND COMMUNITY IMPACT WITH MERCH MADNESS, USING WRAPPED BUSES TO DELIVER CLOTHING AND MEMORABILIA TO CHILDREN IN NEED ACROSS AMERICA.
Campaign
MERCH MADNESS FEATURED CUSTOM WRAPPED BUSES THAT TRANSPORTED FANATICS EMPLOYEES, CELEBRITIES, AND MERCHANDISE ACROSS AMERICA. THE BUSES HELPED DELIVER THOUSANDS OF PIECES OF CLOTHING AND SPORTS MEMORABILIA, HANDED OUT BY ATHLETES AND MUSICIANS SUCH AS TOM BRADY, OBJ, AND MEEK MILL, TO CHILDREN IN NEED.
Results
THE CAMPAIGN SUCCESSFULLY BOOSTED FANATICS’ COMMUNITY ENGAGEMENT AND SOCIAL RESPONSIBILITY IMPACT, REACHING THOUSANDS OF CHILDREN ACROSS THE COUNTRY WITH DONATIONS WHILE AMPLIFYING THE BRAND’S POSITIVE IMAGE THROUGH HIGH-PROFILE CELEBRITY INVOLVEMENT.
Key Facts
Formats
WRAPPED TRANSIT
Markets
ATLANTA, BALTIMORE, DALLAS, DENVER, JACKSONVILLE, LAS VEGAS, LOUISVILLE, MIAMI, NEW YORK, PHILADELPHIA, TAMPA, WASHINGTON DC, WINONA
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