EPIC RECORDS
EPIC RECORDS
UTOPIA PRE-LAUNCH FT. TRAVIS SCOTT
Objective
PROMOTE TRAVIS SCOTT UPCOMING ALBUM UTOPIA.
Campaign
300 DRONES FORMED THE CACTUS JACK LOGO AND THEN A GIANT QR CODE WHICH HOVERED ABOVE THE ROLLING LOUD STAGE AS TRAVIS FORMED NEW MUSIC FOR THE CROWD, LEAD FANS TO AN EXCLUSIVE SPOTIFY PRE-SALE LINK FOR "UTOPIA".
Results
OVER 80,000 FANS HAD THE OPPORTUNITY TO SIGN UP FOR THE NEW ALBUM ON-SITE. MILLIONS MORE DISCOVERED THE LINK ONCE THE ACTIVATION WENT VIRAL VIA SOCIAL MEDIA AND PRESS.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
DRONE
Markets
MIAMI
“Everyone knows Travis Scott is one of the best performers in the game, but on Saturday night he took it to another level. Dropping new music and giving fans direct access to the song through a drone installation is unheard of and MilkMoney and Travis made it happen”
Chief Executive Officer
ROLLING LOUD
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