POST MALONE & TAKASHI MURAKAMI
ntwrk
post malone & takashi murakami’s merch drop
Objective
TO SUPPORT NTWRK'S LAUNCH OF THE TAKASHI MURAKAMI X POST MALONE COLLECTION AND POP-UP STORE.
Campaign
THE CAMPAIGN FEATURED A LIVE GRAFFITI INSTALLATION BY THE LEGENDARY TAKASHI MURAKAMI, CREATING A ONE-OF-A-KIND INTERACTIVE EXPERIENCE. THE OOH CAMPAIGN WAS STRATEGICALLY PLACED TO MAXIMIZE VISIBILITY AND ENGAGEMENT, ALIGNING WITH THE EXCITEMENT SURROUNDING THE LIMITED-EDITION COLLECTION AND POP-UP EVENT.
Results
THE CAMPAIGN BECAME ICONIC, DRAWING SIGNIFICANT ATTENTION TO THE COLLABORATION AND THE POP-UP STORE. THE LIVE GRAFFITI INSTALLATION AND EXPERIENTIAL APPROACH ELEVATED THE LAUNCH, CREATING A BUZZ AND ENSURING A LASTING IMPACT IN BOTH THE ART AND FASHION COMMUNITIES.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
WALLSCAPE
Markets
LOS ANGELES
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Case Studies
