REPUBLIC RECORDS
REPUBLIC RECORDS
Post Malone Stagecoach Performance
Objective
DRIVE FAN ENGAGEMENT AHEAD OF POST MALONE’S STAGECOACH 2024 PERFORMANCE.
Campaign
A STRATEGICALLY PLACED BILLBOARD ALONG THE I-10 FREEWAY INVITED FANS TO TEXT THEIR FAVORITE SONG REQUESTS DIRECTLY TO POST MALONE AHEAD OF HIS STAGECOACH SET. THE CAMPAIGN FOSTERED EXCITEMENT AND ANTICIPATION, ALLOWING FANS TO INFLUENCE THE SETLIST, MAKING THEM ACTIVE PARTICIPANTS IN THE SHOW.
Results
THE CAMPAIGN FUELED EXCITEMENT, DRIVING FAN INTERACTION AND SHAPING A UNIQUE SETLIST FOR POST MALONE’S PERFORMANCE. THIS STANDOUT STAGECOACH MOMENT HIGHLIGHTED THE POWER OF OOH ADVERTISING IN LIVE EVENTS, MAKING THE EXPERIENCE UNFORGETTABLE.
Key Facts
Formats
BILLBOARDS
Markets
PALM SPRINGS
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