REPUBLIC RECORDS
REPUBLIC RECORDS
CERTIFIED LOVER BOY ft. drake
Objective
BUILD ANTICIPATION FOR DRAKE’S SIXTH ALBUM, CERTIFIED LOVER BOY.
Campaign
LEADING UP TO THE ALBUM RELEASE, DIGITAL BILLBOARDS IN MAJOR U.S. CITIES DISPLAYED CRYPTIC MESSAGES LIKE “HEY HOUSTON THE HOMETOWN HERO IS ON CLB” AND “HEY NEW YORK THE GOAT IS ON CLB,” CREATING WIDESPREAD SPECULATION ABOUT THE FEATURED ARTISTS.
Results
THE CAMPAIGN GENERATED OVER 256 MILLION SOCIAL MEDIA AND PRESS IMPRESSIONS, FUELED BY CELEBRITIES LIKE JAY-Z, LIL WAYNE, SAVAGE, LIL DURK, AND TRAVIS SCOTT SHARING PHOTOS. THE BUZZ HELPED CERTIFIED LOVER BOY DEBUT AT #1 ON THE CHARTS.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
BILLBOARDS, SPECTACULAR
Markets
ATLANTA, CHICAGO, HOUSTON, LOS ANGELES, MEMPHIS, NEW YORK
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