SWEETGREEN
SWEETGREEN
NAOMI OSAKA PARTNERSHIP
Objective
GENERATE BRAND AWARENESS AROUND SWEETGREEN’S PARTNERSHIP WITH NAOMI OSAKA.
Campaign
SWEETGREEN STRATEGICALLY SECURED ADS AROUND NEW YORK CITY, SPECIFICALLY NEAR AND LEADING TO THE USTA BILLIE JEAN KING NATIONAL TENNIS CENTER, HOME OF THE US OPEN. THE ADS FEATURED MESSAGING LIKE “EAT LIKE A PRO” AND “ICONS EAT THEIR GREENS,” WHICH RESONATED WITH TENNIS FANS AND ENCOURAGING THEM TO TRY THE NAOMI OSAKA BOWL.
Results
THE CAMPAIGN SUCCESSFULLY INCREASED AWARENESS OF SWEETGREEN’S PARTNERSHIP WITH NAOMI OSAKA AND BOOSTED APP ORDERS. IT ALSO STRENGTHENED THE BRAND’S PRESENCE IN A KEY MARKET, REACHING A WIDE AUDIENCE OF HEALTH-CONSCIOUS INDIVIDUALS AND TENNIS FANS.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
BILLBOARDS, DEDICATED WILD POSTERS, KIOSK, SHOPPING MALL, TRANSIT
Markets
NEW YORK
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