COLUMBIA RECORDS

COLUMBIA RECORDS

MONTERO FT. LIL NAS X

Objective

DRIVE ANTICIPATION FOR LIL NAS X’S ALBUM "HOLIDAY" WITH A HIGH-PROFILE BILLBOARD ON THE SUNSET STRIP ANNOUNCING THE RELEASE.

Campaign

A STRATEGICALLY PLACED BILLBOARD ON SUNSET STRIP BECAME THE PERFECT BACKDROP FOR LIL NAS X'S SOCIAL MEDIA, GENERATING MILLIONS OF IMPRESSIONS. THE DESIGN, ENHANCED WITH TOP AND BOTTOM EXTENSIONS, MADE IT EVEN MORE EYE-CATCHING.

Results

THE CAMPAIGN GENERATED MILLIONS OF IMPRESSIONS, SPARKING SOCIAL MEDIA CONVERSATIONS AND BOOSTING EXCITEMENT FOR "HOLIDAY." THE BOLD BILLBOARD DESIGN AND STRATEGIC PLACEMENT HELPED ESTABLISH LIL NAS X AS A CULTURAL FORCE, ENHANCING ALBUM VISIBILITY AND SUCCESS.

THE ONLINE BUZZ IS REAL

Key Facts

Formats

BILLBOARDS, SPECTACULAR

Markets

ATLANTA, DALLAS, HOUSTON, LOS ANGELES

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