rhode beauty
rhode beauty
HAILEY BIEBER’s pineapple refresh cleanser
Objective
LAUNCH THE PINEAPPLE REFRESH CLEANSER FT. HAILEY BIEBER AND CANDICE SWANEPOEL.
Campaign
STATIC AND DIGITAL WALLSCAPES, HIGH-IMPACT BILLBOARDS, AND TRANSIT ADS ILLUMINATED THE LAUNCH OF RHODE’S PINEAPPLE REFRESH CLEANSER ACROSS LOS ANGELES, NEW YORK, AND LONDON, FEATURING HAILEY BIEBER AND CANDICE SWANEPOEL IN A BOLD, CITYWIDE CAMPAIGN.
Results
THE CAMPAIGN SPARKED MASSIVE SOCIAL MEDIA ENGAGEMENT, IGNITING GLOBAL CONVERSATIONS AROUND THE LAUNCH OF THE PINEAPPLE REFRESH CLEANSER. THIS BUZZ LED TO A SIGNIFICANT SALES SURGE, SOLIDIFYING THE CLEANSER AS A MUST-HAVE SKINCARE ESSENTIAL.
Key Facts
Formats
STATIC AND DIGITAL WALLSCAPES, BILLBOARDS
Markets
LOS ANGELES, MIAMI, NEW YORK, LONDON
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