REFORMATION
REFORMATION
PETE DAVIDSON, THE OFFICIAL BOYFRIEND
Objective
HARD LAUNCH THEIR VALENTINE’S DAY CAMPAIGN FEATURING PETE DAVIDSON.
Campaign
TO CAPTURE THE ATTENTION OF VALENTINE’S DAY SHOPPERS, REFORMATION’S OFFICIAL BOYFRIEND CAMPAIGN FEATURED BOLD BILLBOARDS, WALLSCAPES, AND DEDICATED BARRICADES IN LA AND NY, SEAMLESSLY BLENDING HUMOR AND STYLE.
Results
THE PLAYFUL MESSAGING DROVE BOTH ONLINE ENGAGEMENT AND FOOT TRAFFIC. THE CAMPAIGN WENT VIRAL, SOLIDIFYING THE PARTNERSHIP’S CULTURAL RELEVANCE AND MAKING IT A MUST-DISCUSS MOMENT ACROSS MULTIPLE PLATFORMS.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
DIGITAL SPECTACULARS, SPECTACULAR WALLSCAPES, BILLBOARDS, BARRICADES
Markets
LOS ANGELES, NEW YORK
“MilkMoney was the perfect partner to bring one of our biggest brand campaigns to life in a highly impactful and high visibility way. They worked diligently with us to secure units tailored to the goals of our campaign and were able to over deliver on the footprint to maximize our budget.”
Director of Marketing
REFORMATION
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