INTERSCOPE RECORDS

 

INTERSCOPE RECORDS

REVIVAL FT. EMINEM

 

Objective

GENERATE BUZZ FOR EMINEM’S REVIVAL ALBUM THROUGH A TEASER OOH CAMPAIGN THAT PLAYED ON SUBTLE REFERENCES AND CRYPTIC MESSAGING TO SPARK CURIOSITY.

Campaign

THE FIRST PHASE FEATURED FAKE PHARMA ADS WITH CLEVER AND CRYPTIC REFERENCES TO EMINEM, INCLUDING A BACKWARDS “E” AND SIGNATURE COPY. THIS TEASER CAMPAIGN PIQUED INTEREST, LEADING INTO THE SECOND PHASE, WHICH OFFICIALLY ANNOUNCED THE ALBUM'S LAUNCH.

Results

THE CAMPAIGN SUCCESSFULLY BUILT ANTICIPATION AND INTRIGUE AROUND REVIVAL, CREATING A BUZZ THAT RESONATED WITH BOTH DEDICATED FANS AND THE GENERAL PUBLIC. THE CREATIVE USE OF SUBTLE, EMINEM-SPECIFIC DETAILS MADE THE CAMPAIGN A MEMORABLE, CONVERSATION-STARTING MOMENT IN OUTDOOR ADVERTISING, FUELING EXCITEMENT FOR THE ALBUM’S RELEASE.

 
 

THE ONLINE BUZZ IS REAL

Key Facts

Formats

BILLBOARDS, PAINTED WALL, WALLSCAPE

Markets

LOS ANGELES, NEW YORK

 
 
 

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