INTERSCOPE RECORDS
INTERSCOPE RECORDS
EMINEM’s “Revival” album
Objective
GENERATE BUZZ FOR EMINEM’S REVIVAL ALBUM THROUGH A TEASER OOH CAMPAIGN THAT PLAYED ON SUBTLE REFERENCES AND CRYPTIC MESSAGING TO SPARK CURIOSITY.
Campaign
THE FIRST PHASE FEATURED FAKE PHARMA ADS WITH CLEVER AND CRYPTIC REFERENCES TO EMINEM, INCLUDING A BACKWARDS “E” AND SIGNATURE COPY. THIS TEASER CAMPAIGN PIQUED INTEREST, LEADING INTO THE SECOND PHASE, WHICH OFFICIALLY ANNOUNCED THE ALBUM'S LAUNCH.
Results
THE CAMPAIGN SUCCESSFULLY BUILT ANTICIPATION AND INTRIGUE AROUND REVIVAL, CREATING A BUZZ THAT RESONATED WITH BOTH DEDICATED FANS AND THE GENERAL PUBLIC. THE CREATIVE USE OF SUBTLE, EMINEM-SPECIFIC DETAILS MADE THE CAMPAIGN A MEMORABLE, CONVERSATION-STARTING MOMENT IN OUTDOOR ADVERTISING, FUELING EXCITEMENT FOR THE ALBUM’S RELEASE.
Key Facts
Formats
BILLBOARDS, PAINTED WALL, WALLSCAPE
Markets
LOS ANGELES, NEW YORK
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