MONOGRAM
MONOGRAM
THE GOOD LIFE
Objective
CHALLENGE CANNABIS STIGMAS WITH OOH ADS FEATURING SLIM AARONS-INSPIRED LUXURY IMAGES.
Campaign
BILLBOARDS IN NEW YORK AND LOS ANGELES SHOWCASED SLIM AARONS-INSPIRED IMAGES FROM THE FRANK SINATRA HOUSE, DEPICTING PARTYGOERS ENJOYING CANNABIS IN A GLAMOROUS, HIGH-END SETTING.
Results
THE CAMPAIGN GOT PEOPLE TALKING, SHIFTING PERCEPTIONS OF CANNABIS WHILE CEMENTING MONOGRAM AS A LUXURY BRAND. BY MIXING MODERN SOPHISTICATION WITH CANNABIS CULTURE, IT RESONATED WITH ITS AUDIENCE AND ELEVATED ITS PRESENCE.
Key Facts
Formats
BILLBOARDS, DEDICATED WILD, SPECTACULAR, WALLSCAPE
Markets
LOS ANGELES, NEW YORK
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