PUPPO
PUPPO
A MEAL FOR EVERY NYC PUP
Objective
DELIVER PERSONALIZED ADS RESONATING WITH DOG OWNERS IN NEW YORK CITY.
Campaign
PUPPO AND ITS AGENCY BBDO, EXTRACTED INFORMATION FROM PUBLICLY AVAILABLE NYC DOG-LICENSING DATA AND CREATED AN ALGORITHM TO GENERATE A UNIQUE PERSONALIZED AD FOR EACH OF 100,729 REGISTERED DOGS.
Results
IN ONE WEEK, THE ADS BOOSTED WEBSITE TRAFFIC BY 68% AND INCREASED ORGANIC SEARCHES FOR PUPPO BY 144%. THAT’S WORTH BARKING ABOUT.
Key Facts
Formats
KIOSK, WILD POSTING
Markets
NEW YORK
“Thanks to MilkMoney, we were able to find the precise OOH placements we needed to target every dog in NYC!”
Chief Executive Officer
PUPPO
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