ANHEUSER-BUSCH
ANHEUSER-BUSCH
TRAVIS SCOTT’s “cacti” seltzer
Objective
GENERATE PRE-LAUNCH EXCITEMENT AND DRIVE A HIGH-IMPACT LAUNCH FOR TRAVIS SCOTT AND ANHEUSER-BUSCH’S HARD SELTZER BRAND, CACTI, BY LEVERAGING INNOVATIVE STRATEGIES TO ENGAGE AND MOBILIZE TRAVIS SCOTT’S LOYAL FANBASE.
Campaign
HIGH-IMPACT BILLBOARDS IN WEST HOLLYWOOD BUILT ANTICIPATION WITH A GRADUAL CREATIVE REVEAL. ON LAUNCH DAY, PINK DOT LIQUOR STORE UNDERWENT A FULL CACTI TAKEOVER, AND TRAVIS SCOTT’S ARRIVAL IN A CACTI-BRANDED TRUCK TURNED THE LAUNCH INTO A CULTURAL SPECTACLE.
Results
CACTI WENT ON TO SELL OUT NATIONWIDE WITHIN 24 HOURS OF THE LAUNCH.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
BILLBOARDS, EXPERIENTIAL
Markets
LOS ANGELES
“THIS IS INCREDIBLE”
Travis Scott
CACTI
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