ANHEUSER-BUSCH

ANHEUSER-BUSCH

CACTI PRODUCT LAUNCH FT. TRAVIS SCOTT

Objective

GENERATE PRE-LAUNCH EXCITEMENT AND DRIVE A HIGH-IMPACT LAUNCH FOR TRAVIS SCOTT AND ANHEUSER-BUSCH’S HARD SELTZER BRAND, CACTI, BY LEVERAGING INNOVATIVE STRATEGIES TO ENGAGE AND MOBILIZE TRAVIS SCOTT’S LOYAL FANBASE.

Campaign

HIGH-IMPACT BILLBOARDS IN WEST HOLLYWOOD BUILT ANTICIPATION WITH A GRADUAL CREATIVE REVEAL. ON LAUNCH DAY, PINK DOT LIQUOR STORE UNDERWENT A FULL CACTI TAKEOVER, AND TRAVIS SCOTT’S ARRIVAL IN A CACTI-BRANDED TRUCK TURNED THE LAUNCH INTO A CULTURAL SPECTACLE.

Results

CACTI WENT ON TO SELL OUT NATIONWIDE WITHIN 24 HOURS OF THE LAUNCH.

THE ONLINE BUZZ IS REAL

Key Facts

Formats

BILLBOARDS, EXPERIENTIAL

Markets

LOS ANGELES

“THIS IS INCREDIBLE”

Travis Scott
CACTI

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