VICTORIA BECKHAM
VICTORIA BECKhAM
VICTORIA BECKHAM FRAGRANCE
Objective
TO GLOBALLY PROMOTE VICTORIA BECKHAM’S DEBUT FRAGRANCE COLLECTION.
Campaign
LARGE-SCALE OUTDOOR ADS DOMINATED KEY CITIES, FEATURING WRAPPED TAXIS AND BUSES IN LONDON, STREET-LEVEL BILLBOARDS IN PARIS AND NEW YORK, AND A MASSIVE WALLSCAPE ON SUNSET BOULEVARD IN LOS ANGELES. THE CAMPAIGN’S REACH WAS FURTHER AMPLIFIED WHEN VICTORIA BECKHAM, BOASTING 32 MILLION FOLLOWERS AT THE TIME, SHARED IT ACROSS HER SOCIAL MEDIA, DRIVING EVEN GREATER VISIBILITY AND ENGAGEMENT.
Results
THE CAMPAIGN GENERATED SIGNIFICANT GLOBAL BRAND VISIBILITY, WITH IMPACTFUL OUTDOOR PLACEMENTS DRIVING HIGH ENGAGEMENT. THE COMBINATION OF ADVERTISING AND VICTORIA’S SOCIAL MEDIA PRESENCE CONTRIBUTED TO A SUCCESSFUL FRAGRANCE LAUNCH AND REINFORCED HER STATUS AS A FASHION ICON IN THE LUXURY MARKET.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
BILLBOARDS, WILD POSTERS, WRAPPED TRANSIT
Markets
LONDON, NEW YORK, PARIS
VIEW MORE CASE STUDIES
