INTERSCOPE RECORDS
INTERSCOPE RECORDS
LANA DEL REY’S “DID YOU KNOW…THAT THERE’S A TUNNEL UNDER OCEAN BLVD” SINGLE
Objective
ANNOUNCE LANA DEL REY’S UPCOMING SINGLE, WITH A BILLBOARD CAMPAIGN BASED ON ITS PECULIAR PLACEMENT.
Campaign
A SINGLE BILLBOARD WAS PLACED IN TULSA, OKLAHOMA, HER EX-BOYFRIEND’S HOMETOWN. SHE SHARED A SELFIE IN FRONT OF THE BILLBOARD ON INSTAGRAM WITH THE CAPTION, “THERE’S ONLY ONE, AND IT’S IN TULSA,” AND ADDED IN THE COMMENTS, “IT’S PERSONAL.” NOTABLY, DEL REY ANNOUNCED HER ALBUM AND RELEASED THE TITLE TRACK ON DECEMBER 7, HER EX’S BIRTHDAY.
Results
THE INFAMOUS INSTAGRAM POST GARNERED HUNDREDS OF MILLIONS OF EARNED MEDIA IMPRESSIONS AS GLOBAL OUTLETS, INCLUDING BILLBOARD, PEOPLE, LA TIMES, NY POST, BUZZFEED, YAHOO NEWS, AND HELLO MAGAZINE, AMONG OTHERS, EXTENSIVELY COVERED THE STORY.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
BILLBOARDS, WALLSCAPES
Markets
NEW YORK, WEST PALM BEACH, TULSA
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