human re sources

HUMAN RE SOURCES

good burger 2

Objective

BUILD ANTICIPATION FOR THE LAUNCH OF NICKELODEON’S GOOD BURGER 2 FILM AND SOUNDTRACK.

Campaign

THE EVENT FEATURED A HAND-PAINTED MURAL, A THEMED BURGER POP-UP, AND A MEET-AND-GREET WITH TALENT FROM THE FILM AND SOUNDTRACK. FANS INTERACTED WITH THE MURAL TO UNLOCK EXCLUSIVE CONTENT, INCLUDING MUSIC AND FREE FOOD AND MERCHANDISE, ENHANCING THEIR OVERALL EXPERIENCE. THE ACTIVATION BROUGHT THE GOOD BURGER 2 BRAND TO LIFE IN A VIBRANT, INTERACTIVE SETTING.

Results

THE ACTIVATION SUCCESSFULLY CREATED BUZZ AROUND THE FILM AND SOUNDTRACK, DRAWING IN FANS AND GENERATING SIGNIFICANT ENGAGEMENT. THE SEAMLESS INTEGRATION OF DIGITAL AND PHYSICAL EXPERIENCES—COMBINED WITH THE EXCLUSIVE CONTENT—ENSURED AN UNFORGETTABLE EXPERIENCE, DRIVING BOTH EXCITEMENT AND AWARENESS AMONG ATTENDEES AND BEYOND.

THE ONLINE BUZZ IS REAL

Key Facts

Formats

MURAL

Markets

LOS ANGELES

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