human re sources
HUMAN RE SOURCES
good burger 2
Objective
BUILD ANTICIPATION FOR THE LAUNCH OF NICKELODEON’S GOOD BURGER 2 FILM AND SOUNDTRACK.
Campaign
THE EVENT FEATURED A HAND-PAINTED MURAL, A THEMED BURGER POP-UP, AND A MEET-AND-GREET WITH TALENT FROM THE FILM AND SOUNDTRACK. FANS INTERACTED WITH THE MURAL TO UNLOCK EXCLUSIVE CONTENT, INCLUDING MUSIC AND FREE FOOD AND MERCHANDISE, ENHANCING THEIR OVERALL EXPERIENCE. THE ACTIVATION BROUGHT THE GOOD BURGER 2 BRAND TO LIFE IN A VIBRANT, INTERACTIVE SETTING.
Results
THE ACTIVATION SUCCESSFULLY CREATED BUZZ AROUND THE FILM AND SOUNDTRACK, DRAWING IN FANS AND GENERATING SIGNIFICANT ENGAGEMENT. THE SEAMLESS INTEGRATION OF DIGITAL AND PHYSICAL EXPERIENCES—COMBINED WITH THE EXCLUSIVE CONTENT—ENSURED AN UNFORGETTABLE EXPERIENCE, DRIVING BOTH EXCITEMENT AND AWARENESS AMONG ATTENDEES AND BEYOND.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
MURAL
Markets
LOS ANGELES
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