Center City blends skyscrapers, historic sites, luxury hotels, and universities attracting college students, professionals and tourists from around the world. Fashion District is the Center City’s premier destination for art, dining, entertainment and shopping. Taxis, hop-on/off buses and public transit cover all the key areas of the city, and 30th Street Station is a major transit hub for Amtrak, Septa and NJ Transit. Billboards target commuters and tourists on bridges and major roadways such as I-95, I-676 and I-76. Outside center city, you’ll find outdoor concerts, multicultural eateries and a stretch of parks at The Great Plaza and Festival Pier on Penn’s Landing.

South Philadelphia is home to major sports venues, such as Wells Fargo Center, Lincoln Financial Field and Citizens Bank Park. It's home to Philadelphia’s major sports teams: the Eagles, Flyers, Phillies, Soul, Union and 76ers. I-95 and SR 291 run through South Philadelphia with billboards targeting sports fans and travelers heading to Philadelphia International Airport, which served 31.6M global travelers in 2019. South Philadelphia is also culturally diverse, dive bars and world-renowned cheesesteak eateries.

North Philadelphia features hip industrial and innovative neighborhoods. Kensington is a creative hub with studios in converted factories, and craft breweries are dotted throughout the district. Fishtown is known for its thriving dining and bar scene as well as artisan galleries and vintage stores. Most notably, North Philadelphia has a high density of billboards along I-95 capturing traffic for commuters and suburbs heading to Center City, the Philadelphia Sports Complex and northern parts of Pennsylvania and New Jersey.