Downtown Boston is home to revolutionary locations and boasts a burgeoning restaurant and nightlife scene, tons of shopping, and popular theaters. Faneuil Hall Marketplace is the most known shopping center in Downtown Boston. The Quincy Market Colonnade features food merchants from around the globe. Within the financial area of downtown, it's crowded with banks, high-rise offices and swanky Irish pubs drawing after-work crowds. South Station connects thousands of commuters and tourists within Boston and to parts all over the United States. Within the city you’ll find digital signage and outside of the city and billboards on I-93 and I-90.

Back Bay and South End are iconic and affluent neighborhoods minutes from Downtown and has become one of Boston’s most popular neighborhoods for culture, cuisine, commerce and sports. Fenway Park is located along Lansdowne which is lined with famous bars and restaurants. Back Bay features two major shopping centers - the Prudential Center and Copley Place. Back Bay Station provides easy access in and out of the area via the MBTA Subway & Commuter Rail lines and Amtrak. The South End area is home to a diverse blend of families, a growing LGBTQ community and young professionals. Some of Boston’s finest restaurants, a thriving arts and theatre community, as well as nearly 30 parks can also be found in the South End.

Across the Charles River is the city of Cambridge, home to Harvard University and Massachusetts Institute of Technology. The concentration of college students creates an opportunity for local advertisers to reach students through outdoor advertising. Cambridge also has the Harvard Art Museum and the MIT Museum. Kendall Square is best known for its high concentration of technology and startup companies. The McGrath Highway (RT 28) is one of the most heavily traveled arteries in Cambridge and highly visible billboards targeting commuter traffic heading into Boston from the densely populated communities west and I-93 going northwest of the city.