Walmart introduced its InHome smart delivery service with outdoor advertising in Atlanta. With MilkMoney, Walmart with a strategic multi-pronged campaign, targeting consumers "on the go", no time to get groceries and want to make sure they are in the home when they get there. Walmart selected 16 high impact units on high traffic streets, on highways and at the airport. All the units targeted consumers in proximity of Walmart retail locations, generating awareness for the convenience and trustworthiness InHome can provide.
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