Rapper Travis Scott's astonishing third album is a career-defining work that shows his evolution as an artist. In order to break through to new audiences and set the tone for his new direction, he teamed up with legendary photographer David LaChapelle for unforgettable album visuals based on Astroworld, an amusement park he had loved as a child. Then he came to us to place billboards in Los Angeles and New York. It was a huge launch and the album did the numbers to match, debuting at Number 1 on Billboard charts, reaching certified gold status within days of launch, and shattering records for album streaming.