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Prince was an American singer, songwriter, musician, record producer, dancer, actor, and filmmaker. Tidal was looking to book an OOH campaign to support the exclusive release of “Originals” in June 2019, an unreleased Prince album featuring a collection of music from Prince’s legendary Vault. While streaming platforms have made it significantly easier for artists to release new music, it has made it exponentially harder for artists to standout in a crowded marketplace where everyone is fighting to capture the attention of music consumers.
With the use of MilkMoney’s proprietary planning tools, we were able to secure multimarket digital full-motion and digital static bulletins, digital transit & kiosk ads, wallscapes and wrapped vehicle ads. These were located across New York, Los Angeles, Chicago, Washington D.C. and Minneapolis. This gave Prince and Tidal impeccable reach, impressions and content to promote the “Originals” album.