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Two iconic musicians. One legendary marriage of talent and power. When it came time to announce their new joint album, Everything is Love, we knew we had to truly up the game in terms of creating impact. Hence our epic strategy: a record-breaking takeover of Times Square, the most visited place on the planet, with over 400,000 pedestrians being exposed to outdoor media there daily. We secured 29 billboards and over 60 screens in a striking targeted campaign, inspiring entertainment magazine Complex to weigh in that "as far as ways to advertise new albums go, this might be one of the best." In total, we placed The Carters on over 150 billboards and 500 digital displays in urban markets across the country, generated 570.4 million on-demand audio streams for the album and driving fans to their On the Run II tour, which thus far has grossed over $100 million in revenue.
