.png)
Sweetgreen celebrated their ongoing partnership with top-ranked tennis player and mental health icon Naomi Osaka. With Naomi returning to the US Open in New York City and being a key market for Sweetgreen's restaurant locations, Sweetgreen wanted to encourage viewers to order on their app and generated awareness for the Naomi Osaka bowl. Sweetgreen secured billboards and transit ads around the city and near USTA Billie Jean King National Tennis Center where the US Open took place. All the ads featured health-conscious messages, such as "Eat like a pro" and "Icons eat their greens".