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Lil Nas X unveiled and promoted his studio album "Montero" evoking conversation with a number of parody outdoor advertisements taking on the role of a personal injury lawyer, offering his services for those afflicted with a very specific set of problems. Each ad featured a QR code and URL that take you to a page where you can pre-save the album or watch one of Lil Nas X’s music videos. The album went on to place #2 on the Billboard 200 and generated over 181.5M+ earned impressions on social media and press websites.