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MilkMoney was tasked with launching Cacti, an all new agave spiked seltzer created by rapper Travis Scott and Anheuser-Busch.3 months prior to the announcement of Cacti, we strategically placed high impact bulletins around West Hollywood featuring the now infamous Cacti logo, with additional creatives rotated on these units within 6 months of the product launch.For the launch day, we took over the iconic Pink Dot liquor store in West Hollywood (just blocks away from our 9 month long OOH campaign). The venue take over included exterior and interior branding and signage, the staff was outfitted in limited edition Cacti Crew merch, as well as full product displays in all coolers and fridges.To generate additional hype for launch day, Travis Scott pulled up to the pop up liquor store in a Cacti branded truck, where he sampled the product in front of fans, conducted interviews, took photos and signed autographs for fans.Cacti went on to sell out nationwide within 24 hours of the launch.
