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A star-studded spectacular filled with live musical performances from the biggest names in music demands a campaign to match. This was the first time the popular event was going to air on NBC, and we needed to make sure that likely watchers would know where to find it. Not only did we place over 115 billboards in major markets across the nation, we took over double-decker buses in New York and Los Angeles to be literally drive the message home. Our client could not have been happier, when the special easily won not only its time slot, but also the entire night.