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Art of Sport is a DTC line of body products developed to help athletes reach peak performance and maintain healthy skin on and off the playing field. They turned to MilkMoney to secure key OOH placements featuring their celebrity athlete co-founders Kobe Bryant, JuJu Smith, Ken Roczen, Ryan Sheckler, James Harden and Javier Baez. The ads drove customers to artofsport.com as well as their key retail partner, Target.